How Whatnot's Founders Turned 100 Investor Rejections into a $20 Billion Live Shopping Rocket Ship Whatnot, the live shopping app valued at $20 billion, has disrupted the e commerce landscape with its interactive livestream model.
Founded by Grant LaFontaine and Logan Head, the platform allows sellers to showcase products while engaging directly with customers.
LaFontaine's entrepreneurial spirit dates back to his childhood, when he sold Pokémon cards.