A New Era for Hong Kong Cinema: Fred Tsui Takes the Reins at HKIFFS The appointment of Fred Tsui as executive director of the Hong Kong International Film Festival Society marks a significant moment in the city's film industry.
With decades of experience as a sales executive, Tsui brings a unique blend of commercial acumen and cinephile passion to the role.
Tsui's appointment comes at a time when Hong Kong cinema is struggling to regain its footing in the global market.