The Kerr Effect: How Scotland's Athlete in Residence Captures Hearts and Minds Josh Kerr's victory in the Commonwealth Games mile event was a significant moment for Scotland, but his post race exploits have been even more fascinating.
As the athlete in residence with Team Scotland, Kerr has immersed himself in every aspect of the Games experience – from selfies and signatures to social media interactions.
Kerr's behavior since Saturday night has been about more than just basking in glory; he's made a conscious effort to connect with his fans.