The Gray Sea: How Our Taste for Color Dried Up A sea of grays has engulfed our surroundings, from suburban homes with beige facades to car lots filled with monotonous shades.
This phenomenon is not just a matter of fleeting fashion trends or consumer fatigue. It's a complex issue that reflects a deeper shift in our relationship with color.
Designers and manufacturers are creating palettes tailored to the masses, but even Sherwin Williams' Sue Wadden admits that customers often opt for bland colors like beige and white.