The Leapfrog Effect: Southeast Asia's Quest for Digital Supremacy Southeast Asia is a prime example of the notion that smaller economies can bypass traditional stages of development and adopt newer technologies.
The region's young, digitally savvy populations and rising middle class have created a fertile ground for innovation.
According to Verena Siow, SAP's new APAC president, Southeast Asia is "hungry for innovation" and eager to leapfrog into the latest technologies.